Key Takeaways:
- Asana’s co-founder recently purchased about $1.35 million in shares, bringing his total ownership to over $750 million. Analysts see about 30% upside potential.
- Best Buy’s CEO increased her holdings by 36%, signaling confidence despite the stock being down over 20% in the past 6 months.
- Adobe’s CFO added 5% to his position while the stock trades near 5-year low P/E multiples. Analysts think the stock has over 30% upside today.
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Insider buying is one of the strongest signals that a company’s management believes in the stock. After all, executives have the best understanding of how a business is performing, and the challenges and opportunities it faces.
Here are three stocks that are seeing significant insider buying activity. The first two companies demonstrate strong insider confidence, but Stock #3 might be the best stock to buy today on this list.
1: Asana (ASAN)
Asana is a work management platform that helps teams organize, track, and manage their work, from daily tasks to cross-functional strategic initiatives.
Recently, co-founder Dustin Moskovitz purchased approximately 1.35 million additional shares, bringing his total ownership to around $770 million—representing over 30% of the $3 billion company.
Why Moskovitz is betting big on Asana:
- Asana continues to expand its enterprise customer base, with a 19% increase in customers spending $100,000+ annually.
- Asana’s innovative Work Graph technology provides a competitive advantage in the project management space.
- Analysts see approximately 30% upside potential, though Moskovitz’s massive investment suggests he believes there’s substantially long-term value.
Moreover, Asana is close to profitability. Wall Street expects Asana to report an EBITDA margin of 7.3% in the fiscal year 2026, compared to a negative margin of 3.2% in the fiscal year 2025 (ended in January).
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2: Best Buy (BBY)
Best Buy is a leading consumer electronics retailer offering products and services through its stores and digital platforms.
CEO Corie Barry recently increased her Best Buy holdings by approximately 36%, bringing her total position to over $20 million.
This shows that her personal wealth is closely tied with the company’s performance.
Why this insider buying matters:
- The stock has declined over 20% in the past six months, creating what Barry sees as a buying opportunity.
- Best Buy maintains a strong free cash flow and a robust dividend program despite retail challenges.
- Analysts project roughly 20% upside from current price levels, suggesting the stock may be undervalued.
With significant insider buying during a downturn, Barry is signaling strong confidence in Best Buy’s prospects.
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3: Adobe (ADBE)
Adobe is the global leader in digital media and digital marketing solutions, known for its flagship products, Photoshop and Illustrator, and its Creative Cloud subscription services.
CFO Dan Durn recently increased his Adobe position by approximately 5%, bringing his total holdings to about $11.6 million.
Even though this is only a 5% increase in his position, this is still a vote of confidence as the stock trades near multi-year lows.
Why Adobe looks attractive now:
- The stock is down nearly 30% over the past six months despite continued growth in subscription revenues.
- Adobe is trading near its lowest P/E multiple in 5 years, suggesting the stock could be undervalued.
- The company continues integrating AI capabilities across its product suite, potentially opening new growth avenues.
- Analysts see approximately 31% upside from current levels, meaning analysts think the stock looks cheap at today’s price.
With substantial insider buying and strong analyst expectations, Adobe is well-poised to deliver outsized gains to shareholders.
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TIKR Takeaway
Insider buying can be a powerful signal for investors, particularly when high-level executives purchase their company’s stock.
Asana, Best Buy, and Adobe all show meaningful insider buying activity at a time when each stock has experienced significant pullbacks, potentially creating attractive entry points.
The TIKR Terminal offers industry-leading financial data on over 100,000 stocks and was built for investors who think of buying stocks as buying a piece of a business.
Disclaimer:
Please note that the articles on TIKR are not intended to serve as investment or financial advice from TIKR or our content team, nor are they recommendations to buy or sell any stocks. We create our content based on TIKR Terminal’s investment data and analysts’ estimates. Our analysis might not include recent company news or important updates. TIKR has no position in any stocks mentioned. Thank you for reading, and happy investing!
